Surreal sales: We are all similar, yet no two customers are identical. Discover how to sell by embracing individuality while mastering universal principles.
Zouhair Mahmoud
Surreal selling isn’t about diagnosing problems—it’s about guiding customers toward self-discovery. Learn why a salesperson is more like a traffic conductor than a doctor
Surreal selling turns sales into a journey of identity. Customers don’t buy products—they buy the missing piece of themselves.
Surreal selling isn’t just a transaction—it’s a journey of self-discovery. Learn how customers buy not products, but the missing pieces of their identity
In surreal selling, people don’t buy products—they buy symbols of their evolving identity. Discover why every purchase is a step in self-discovery.
In surreal selling, every customer is a unique work of art. Learn how to guide their journey subtly, like a maestro leading an invisible orchestra.
Surreal Selling over the phone isn’t about persuasion—it’s about curiosity. Discover how a single phrase can make customers eager to hear more.
Surreal Selling is about speaking less and influencing more. Discover how simplicity and silence help customers uncover their own buying decisions.
Surreal Selling by Zouhair Mahmoud
In traditional sales, rejection is often seen as a failure—a sign that the product wasn’t convincing enough or that the price was too high.
But in Surreal Selling, rejection is not about the product, the price, or the salesperson.
Rejection is a result of a failure in identity alignment.
The customer…
Surreal Selling doesn’t fight objections—it lets customers dissolve them on their own. Discover how identity conflict shapes buying decisions.