Surreal Selling by Zouhair Mahmoud
Surreal Selling: The Product Is Not Just a Solution—It’s Part of the Customer’s Future Identity
Have you ever bought something believing that this product would change your life?
That it would make you feel like a new version of yourself?
But then, after owning it, you found yourself searching for the next product—the next missing piece that would finally complete you?
This cycle repeats endlessly.
Is it truly about ownership? Or is it something deeper?
The Surreal Selling Perspective: Breaking the Endless Search for Completion
Traditional sales focus on presenting the product as a solution to a problem.
Surreal Selling does not.
Instead, it awakens the customer’s evolving identity.
In Surreal Selling, the product is not just a purchase—it is the final missing piece of a long-unfinished puzzle.
A puzzle the customer has been trying to complete for years.
Once they find this missing piece, something inside them feels whole.
Why Do People Keep Buying More Than They Need?
Think about it:
How many people own multiple cars they rarely drive?
How many collect luxury watches they barely wear?
How many buy expensive coats and shoes they never actually use?
Why?
Because our identities are constantly evolving.
Surreal Selling understands this: We all live in a surreal world, constantly searching for inner harmony.
A purchase is not about fulfilling a need.
It is about aligning with the next version of ourselves.
The Surreal Selling Approach: Sell Identity, Not Products
Traditional selling tries to convince customers that a product is the answer.
Surreal Selling does not.
It shows the customer that this product is part of their future self.
It is not just something they want—it is something they are becoming.
Surreal Selling: People Don’t Just Buy Clothes—They Buy New Versions of Themselves
There was a customer who frequently visited my store. He always chose dark colors—navy blue, deep red, black. It was his comfort zone.
But I noticed something intriguing…
Whenever he walked past brighter colors, he would glance at them with curiosity, mixed with hesitation.
The Surreal Selling Experiment: Awakening a New Identity
One day, I decided to do something different.
With a smile, I said:
“Let’s have some fun—you and me. Let’s see what your other personality looks like!”
I picked a bold, bright-colored jacket and put it on myself first.
Then, I handed him his size and said playfully:
“Come on, let’s see what happens!”
He hesitated at first, but finally put it on.
We stood in front of the mirror together… and then I did something unexpected:
I took off my jacket immediately—leaving him alone in his transformation.
At that moment, he kept looking at himself in the mirror. His expression changed.
“Hmm… not bad,” he said.
“I thought this would look terrible on me, but…”
Then, after a long pause, he smiled and said something unforgettable:
“This is the new person you’ll be seeing from now on.”
What Really Happened Here?
This was not just about buying a jacket.
This was an identity shift.
He wasn’t just trying on a new color—he was stepping into a new version of himself.
He wasn’t just buying clothing—he was making a statement about his evolution.
He didn’t just choose the jacket—he chose who he wanted to become.
Surreal Selling is not about products. It’s about helping customers discover a side of themselves they never acknowledged before.
The Hidden Power of Surreal Selling
Traditional sales techniques would have tried to convince him to buy the jacket.
But I didn’t.
I simply gave him the space to see himself in a new light.
I let him experience the transformation before making a decision.
And in the end, HE was the one who told ME who he wanted to be.
Surreal Selling is not about persuasion. It’s about revelation.
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Take a Moment to Reflect
Have you ever bought something that made you feel like a different person?
Did the product matter—or was it about the way it made you feel?
This is why Surreal Selling is different—it doesn’t sell a product, it sells a transformation.
Are you ready to embrace the next version of yourself?
Uniqueness, lies in being different despite our similarities, and similar despite our differences
Zouhair Mahmoud
Creator of the Surreal Selling Theory
Is redefining how professionals approach sales through creativity and psychology.
